"TELL US WHAT YOU DON'T LIKE ABOUT YOUR BUSINESS..."

Common answers we hear are, "I hate my website - not enough traffic."  or  "I don't have enough customers."  or "I need to reach a wider audience."

You tell us your symptoms and we'll help you find the cure.
We are the business M.D.s, Michael Snell and Derrick Sorles.

Utilizing the Internet, we can help bring "pull" new business to you! 

You have a website - great!  That's one seed.
We know where and how to plant a hundred  more seeds because wouldn't you rather have a full-blooming garden?

85% of People Find What They Are
Looking For by Using Search Engines.

Can Consumers Easily Find Your Business by  Search?




Or look at it like this,if you have only a website today, that's like having a billboard out in a cornfield on a dirt road. Wouldn't you rather have your billboard on a busy freeway where thousands and thousands of people can see it?




Let us help you take your business to the next level.

We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business M.D.s
Providing business blog consulting and networking strategies
for your online business opportunities.

Do you ever feel like you are banging your head against a  brick wall?

For nearly  three years now, we have been preaching the  amazing benefits of blogging, social media marketing and web 2.0 strategies. A few weeks ago, Entrepreneur said,


" Several years ago, the mantra was "Every business needs a website." Today it's "Every business needs a website with a blog." No matter your industry, your prospects have come to expect a blog from your business. "

Business Week, Entrepreneur, Forbes -  they all get it now and are helping to spread the word!

If your business is not utilizing these new tools, you are going to be left in dust. GOOGLE has changed the  way people use search. And by doing so, allowed small businesses to be  "found" in a whole new way that never existed before!

It's a whole new world out there -  can people find your business and services?



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 



 social media internet marketing web 2.0 blogs blogging blog consultant Turbo Tagger

BUSINESS BLOGGING CONSULTANTS was featured in the Chicago Tribune today, in part one, of a 2 part story on blogging. Part one talked about ways revenue can be generated from blogging -  which IS NOT the reason to start a blog. Part two,  should be really good - depending on how the writer edits it down. It's focus is on what we preach all the time -  the benefits a business can reap from blogging, in terms of  "pulling" new eyes to a business and new ways of being found through keyword search. Watch it for next Monday, June 2nd!


*  Read Part 2 Here.


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 



 social media internet marketing web 2.0 blogs blogging blog consultant Turbo Tagger

I subscribe to Barbara Payne's newsletter for Really Good Freelance Writer. This week she had a great article that really hits the nail on the head about the value of blogs for businesses as well as some great statistics! She graciously allowed me to reprint the piece here - but stop by her site - she has a lot of great info and provides a great service!

Still have  doubts about blogging for your business?
Guys, it is not a fad. It’s an integral part of the new way of being in the global marketplace.

Whatever terms you use, “Web 2.0” “social networking” “new media” etc., the fact is a blog is part of the new approach to marketing. It gives you a new and powerful way to engage with your prospects and customers. An opportunity to build a personal—albeit virtual—relationship with them at a low cost. Even if you hire a professional blog writer—which you should definitely do if you can’t find time yourself and/or don’t have a staff member who has the skill and can devote the time—the cost, compared to advertising and other methods of reaching prospects is breathtakingly minimal.

Some statistics from a survey of over 2500 Internet users (in Germany, where the corporate blogging phenomenon is only just beginning):

1 out of every 10 Internet users reads blogs
91% of blog readers expect fast responses to questions and comments in enterprise blogs
90% feel blogs should clearly differentiate commercial from non-commercial content.
54% of blog readers form their opinions about products/companies on the basis of blogs.
51% of blog readers visit product and/or corporate sites as a result of reading blogs.
58% of blog readers read them to find news and information they can't find otherwise.
57% of them are interested in the personal opinions of the authors.

Keep in mind that one thing people are endlessly fascinated by is other people. That’s why it’s so important to have a personal voice in the blog. And even if you’re reporting on something they could find elsewhere on the Internet—there is theoretically “nothing new under the sun”—your post becomes unique when you express your personal feeling about an event, a trend, a circumstance, or a story.

Don’t worry about how many numbers of readers you have.
Don’t worry if you don’t get comments.
Don’t ask for a financial ROI on your blog—it’s not a sales tool.
It’s credibility. It’s a credential for your knowledge and your expertise.
It’s the True Voice® of your company.

And it's going to pull new eyes to your business, through search!


Really Good Freelance Writer -  sign up for the newsletter!

You have a website! 

        Great!


You started a blog!

          Awesome!


Now what?

Are you playing the Web 2.0
sandbox of Social Media???

Launching and maintaining a blog takes a lot of work just to keep up on posting. But you really need to spend a few hours a month, minimally, playing in the Web 2.0 sandbox of Social Media Marketing.

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, and crowdsourcing, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs are Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

DOSH DOSH said it best- "Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again."

Social media marketing is a way of promoting your site or business through social media channels and it is a powerful strategy that can bring new eyes to you, your business, and your product or services.  There is no other low-cost promotional method out there that will easily attract you new  visitors, some of whom may come back to your website again and again.

With Social Media, you can spread your word and gain supporters. - "The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer."



Social Media is  a way to interact others,  a way to help promote your site, product, or services and drive new traffic to your offerings! Find the groups that make the most sense for you, your product or your services, start planting seeds and Participate!



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

 

We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers.  The problem is, it is off the radar screeen of the search engines. You have got to take all the content you already are using and allow the search engines to find it! Thus attracting new customers. Let the whole world in on what you are talking about!

We live in the age of search. Everyone is online searching for something. Products, information, answers to questions...your content needs to found by the search engines and put into the hands of potential customers. It's a simple as that! It becomes search engine optimization for your keywords and search engine marketing to attract new customers.

Content is an attraction stragey. You "push" your newsletter out to people asking them to read it. You "push" your website address in front of people, in the hopes they will read it. What you want to do is strategically place your content online, on blogs, in social media, to "pull" new eyes to your business.

Attraction marketing is the new phrase for an old idea that has re-emerged as a hot new strategy for online selling. Attraction marketing is the ability to literally have people pursuing you rather then you pursuing them.

Attraction Marketing is a new marketing category, a hybrid cross between public relations and journalism.
You can provide valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the finest form of advertising yourself and PR for your business . 

Good content will  attract prospects to you by positioning yourself as an expert!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists

Blogging, Web 2.0 and social media must be examined very differently when it comes to return on investment. A blog account and domain is usually less than $50 a year, plus your staff time. If bring 5000 new eyes to your business, is it worth it?  If you get 5 new clients, is it worth it? If even a few customers are helped as a result -  the cost is cheap!

 

Katie Paine is an expert on blog ROI. And she was quoted in Paul Gillins The New Influencers.  She is a vetran public relations executive and has spent the last fifteen years researching, writing and speaking on the topic of measuring the value of public relations and social media investments. She believes nearly everything online is measurable; it’s just a matter of choosing what to measure.

 

We always say, and she agrees, blogging and social media marketing is a competitive necessity and can be a competitive advantage. If you are not out there building new networks and webs, chances are your competitor already is. If he is not, great! You get the first mover advantage. If he is, you can catch up.

 

Paine has said for her own business, she likes to monitor click-throughs from her blog, to her website.  We also monitor very closely performance on Google key search terms and the traffic those bring in. Good search performance is money in the bank. If you can “own” your keywords, that’s  a huge ROI, that isn’t quickly translated to dollars, but will, eventually.

 

It’s all about search. We say it time and time again. Can you be “found”  easily online. Are you coming up in keyword searches. Search is the best thing that ever happened for small business. Many companies can not afford costly pay-per-click campaigns around certain keywords. However,  through blogging and Web 2.0 strategies you can come up in the same searches and reach an international audience for much less.

We had a client recently spend $5000 with us. Within 90 days he had traffic, owned 4 of 6 keywords on Page One Google, AND he got a new client for $4000! THAT'S HUGE ROI! That DOES NOT usually happen. We usually caution clients to view their investment and ROI over a one year period. It takes time to plant all the seeds and watch them grow. But the return is that people have so many new channels to find you and your services -  besides just 1 static website. 

Remember, it's all about SEARCH! Can you be found?


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 



 

We had a potential client call us the other day that had an idea. He had heard you could make great money by setting up  a blog and using things like Google Adsense and Amazon. So he wanted to launch 30 blogs. He said he read's  a lot and could and paste and post onto his sites and become an hub of news and information around certain topics. And if each site yielded a couple hundred dollars a month, he  expected to generate about $6000  a  month.  NOT GONNA HAPPEN!

People thinks it's easy to publish and run a blog. Even if you want to post 3 times a week -  we tell clients to plan on spending AT LEAST 4 hours a week/ 15 hours a month on their blog. It takes a minimum of 30 minutes to put a post up, tag it, add some hyperlinks, and add a photo, and tag the photo. Usually, more like an hour.

Beyond all of that, you need to go out and play in Social Media Sandboxes at different sites.

Let people know about your blog;

Create useful profiles all over the Internet;

Network with other bloggers;

Join communities and forums;

Leave comments on other blogs;

Get listed in directories;

Minimally, besides posting, you need to be spending 2 hours a month on social media and other strategies. You could easily spend 2 hours a day doing this.  I know bloggers that spend 5 hours per day per blog! It's an endless task. To get listed in a directory it takes about 15 minutes on average to fill out a form. Then you have to take a HTML back to your site and post it. If you are super fast, maybe 20 minutes total.  Times 12 directories, you are looking at 4 hours right there.

Figure how much time you have  to invest and start networking.  You can easily spend one hour a month at each of these sites.  - It is easy to get overwhelmed. Just do what you can do. And have patience. And know that it is not going to happen overnight. Some blogs see success in the first 6 months. Others can take more than a year to penetrate targeted keywords. There are no shortcuts.  But the more you can put in, the better and faster the pay-off!



Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
            Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

 social media internet marketing web 2.0 blogs blogging blog consultant Turbo Tagger

AA asked the bloggers on the Power 150 blog-ranking index to tell  what technology marketers should be paying most attention to in 2008.

Here's  some of what they said and things that we have been preaching! 

Andy Wibbels - Findability

AndyWibbels.com

Local search. Consumers are learning they can find resources not just across the globe, but down the street. "Findability" is crucial, whether you are a global organization or local mom-and-pop.

Marie Lena Tupot -  Mobile

BrandNoise

Mobile apps. But not in a whiz-bang, over-the-top manner; the sort of incremental mobile apps that make ordinary things even easier, like let you pay back friends on the fly, split the check at restaurants, pre-order your coffee so you can bypass the line at a local café, pay your belated phone bill, donate to your political candidate ... It's the little things that take us by storm.

Joost de Valk -  SEO

Joost de Valk's SEO Blog

The technique/technology most worthy of any marketer's attention is SEO. It's the cheapest and best way of getting quality traffic to your domains. Especially due to the emergence of so-called universal search, ie. the integration of the results from vertical search engines like images, books and local into the "main" search results, more chances of driving cheap, high-quality traffic have come up. 


                                         

Joe Pulizzi -  Content Marketing

Junta 42

The single biggest issue/technology that deserves the most attention is not a site or an application, but more an organizational philosophy. It's the content marketing movement -- which is the philosophy of marketing services not by traditional methods, but by delivering valuable, relevant and compelling content to customers and prospects on a consistent basis. This is being done through all media platforms, and we are seeing companies like P&G and Nike put a large amount of money and resources into these efforts.

Brian Keith - Search Marketing

All For You by Brian Keith

Search marketing. This includes search engine optimization, search engine marketing (also called pay-per-click), and dealing with universal search. When Jeremiah and others say that your corporate website is less relevant than ever, they're right. But if you ignore the basics in favor of the hot new technologies, you will fall behind those who made sure they built a strong foundation. Are you highly ranked for your most important keywords and phrases? Have you done the research to know what those phrases really are? Are you paying attention to how you are spending money on search engine marketing?

Martin Calle - Keywords

Madison Avenue

The most overlooked piece of digital technology today is the simplest and most overlooked: the keyword. With 81 billion blogs and websites, business owners depend upon keywords to drive site visits. But we all use the same keywords, so it becomes impossible for Google's AdSense for Search and Content Optimization Teams to help you build truly effective campaigns, regardless of the business you are in. If you are an ad agency, "ad agency" would be a keyword, so would "branding," "strategy," "product positioning," "differentiation," "marketing" and a plethora of other terms we all use. So using keywords, differentiation becomes impossible unless you find a way to identify keywords that only your site can offer.

Kevin Tomczak -  Blogging

PowerUp

Blogging continues to be one of the most influential communications channels for B2B marketers in 2008. This channel is a precursor to a true social network, and allows companies to continue the conversation beyond our traditional touch points. Yesterday's mass marketing strategies don't work -- we're on the customer's time, and by keeping conversations going through blogging, we're increasing the chance that we'll be present when the customer needs our product or service.

We've also just begun to scratch the surface of the SEO benefits of blogging. In the US, roughly 80% of internet use (excluding e-mail) begins with a search. And a majority of business purchasers use the internet for research before a purchase is made. Blogging gives a company a lot of content containing a lot of keywords, and, with a lot of incoming and outbound links, that's SEO gold.


These were our top 7! What's funny is that we have been preaching these for 2 years now! I think businesses are finally starting to get it!  Read the full article at Advertising Age!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

     

Over the last 2 years we have come into contact with numerous people who wanted to start a blog and most never did. Or they did, and got off on the wrong foot, abandoned the blog, or they had unrealistic expectations about what the blog might deliver in the short-term from an SEO perspective and were frustrated.

We have been doing this for over 2 years now and have launched about 25 blogs. We have made many mistakes along the way and therefore, also have learned a lot. And continue to learn every day as this business changes. Eventually, all of our blogs have ended up on Page One of Google for organic, primary and numerous secondary key word searches...

Here are some of the most common blog mistakes we've seen -

1. Never actually starting one! I have  3 friends and  5 clients  that have been talking about launching blog for a year now! Do they realize, if they had in fact launched their blog one year ago, where they would be today??? Just DO IT already!

2. Using Subdomains.  We are not a big fan of hosting your site somewhere that has to use a subdomain. (ie  typepad, blogspot). If it's personal, that's fine. But for anything business related, where you hope to get search engine lift, we do not recommend it. - Buy a domain and use it. In fact, buy a few domains. If you don't buy it and you don't own it , it's  not yours.  So www.worldsbestflorist.typepad.com  really belongs to typepad. Plus, you deprive yourself of potential search engine lift by hosting your site with subdomains.

3. Design. DO NOT get caught up on design. Blogs are about words, not design. Blogs are all about the content. And that content is indexed by search engines. You can be one page one with the the most awful looking blog out there! Search engines do not care about flash and design. Blogs are about simplicity. That's why search engines like blogs more than websites.

4. Expecting too much too soon. The first 90 days are about  building "the temple." Most directories won't even let you list with them until you are 90 days old or have more than 36 posts. Don't even try to get traffic or build traffic the first few months. It's all about planting the seeds, building the temple, and then traffic will come!

5. Making Money. Every month I have clients that want to start a blog to make "some extra passive revenue." MOST blogs do not make a dime! At least the first year or two. Once you get a page rank of 5 or 6, in about 18 months to 24 months, then maybe, you can start to monetize your blog. Sure you can put Google AdSense on your blog. And make about 25 cents per month. If you are  lucky! The focus should be on building the blog. Build a following. Positioning yourself as the expert in your area of expertise. If you do it right, you will come up in searches and be found by new readers and potential new customers!


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultant and Strategists 

SETH GODINS NEW BOOK,
 Meatball Sundae: Is Your Marketing out of Sync? 
is  a must for people still not convinced about the power of the Internet.

 And Rachelle Money from
WORDTRACKER did an interview with him.


A couple key things Seth pointed out were:


"Newspapers are going to go out of business in the next ten years all around the world. There are two problems in the United States newspaper industry. One is that you make a living from cutting down lots of trees, making the paper and hiring trucks to deliver the newspapers to stores. That’s not how information travels anymore."

"The second problem is that newspapers make their money from classified ads. Now those ads work better and cost less online so I think there’s no question that there will be organizations like newspapers, but they’re not going to be in paper form. The sooner that people who make newspapers realize that and get into a different business the happier they’re going to be. They need to concentrate all their efforts online." 

    We tell clients this all the time. MOST print advertising, including the YELLOW PAGES, is a waste of money these days. Would you rather spend $1000 on ad that is gone in  month? Or spend $1000 online, where that ad can live on indefinitely?

Seth also comments on the speed of SEO - "

"My position is that the clients are the problem, not the consultants. That's because they want shortcuts, not hard work. The best SEO is great content. Don't do that and you don't get much."

The Web 2.0 has powerful tools to help someone be found online. But it takes time. It does not happen overnight, usually. You have to build the temple....and then  they will come! It's like planting seeds in the garden. It takes time for the seeds to fully grow and develop.



Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

This past week I got a call from  VOICE AMERICA Internet Radio. They found us through a Google search and invited me to be on their show.

The topic was "Coaching Success with Web 2.0".

Web 2.0 has changed the way businesses and consumers interact with each other. Technologies like blogs, podcasts, Wikis, RSS and social networking are now apart of everyone's  business strategy. Or at least they should be!

In case you missed it, Listen to the podcast now.



VoiceAmerica™ Network features more than 100 hosts who broadcast on four genre based channels: its flagship VoiceAmerica™ Channel, VoiceAmerica™ Health & Wellness Channel, VoiceAmerica™ Business Channel, and the newest, 7th Wave Network. VoiceAmerica™ and is the single largest producer of Internet talk radio programming in the world.

Derrick Sorles and Michael Snell - We Help Bring New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0 Strategists 
                                          
 

The YELLOW PAGES just aren't what they used to be. In most regions, a full page ad can run $20,000  per year! And now they are trying to convince people to advertise with them online. A friend of mine owns a tree service. He works back and fourth between 2 different states. The YELLOW PAGES  quoted him  $2,000  PER MONTH, to list him on their site and help him come up in searches! THAT'S  OUTRAGEOUS. But people pay it.

I have had clients ask me, "Can the Internet really help me, if I just have a local business with local customers?" - The answer is  ABSOLUTELY! Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.

I have a client in Chicago who provides a very specialized service, locally.  She had NO web presence whatsoever. We helped her launch a blog, got her into some free directories and she is now coming up on page one in searches around her keywords. She only gets 5-10  hits a day - but in 4 months, has attracted 10 new clients!

Daniel Bower posted a great article at Wordtracker, Five Tips To Maximise The Long Tail Of Local Search. He says," Local search presents huge long tail opportunities; the range of keywords, and the variations of those keywords that can land someone on your page are vast. Take for example our site welovelocal.com. In the short term after our launch, 96% of non-paid keywords had just a single visit."

He also points out the benefits of review sites," It goes without saying that a business owner/marketer should ensure they have maximum visibility in the various review sites and local business directories.

In the US these sites include Yelp, Insider Pages and Angie's Lists, but also the much smaller sites such as the excellent Lawrence.com. These sites provide an invaluable source of local data which can help you research fresh keywords. Spend time examining the way they are structured, the terminology they use and, where possible, the language used in the reviews.

Research from Hitwise earlier this month reported that small businesses rely on search engines now more than ever before - it’s a trend that is only going to increase as SMEs see the lead potential of local search. It’s yet another reason to hone your local keyword research skills."


Derrick Sorles and Michael Snell - We Help "Pull"  New Business To You!
    Your Business MD's- Business Blog Consultants -Web 2.0  Consultants and Strategists 

We are  pleased to address your blog consulting,
online marketing and business development needs on a fee-for-service basis.

Today's networked world is here to stay!
What are you doing to profit from it?
We can help you leverage this unprecedented online opportunity, better, stronger faster!

The scope of talent and solutions we can bring to an organization (or individual) is vast. 

Our team of Resident Experts are seasoned professionals with at least 15 years of experience in their fields and chosen because of their credentials and value-based leadership.

Blogging and Internet Web 2.0 Marketing

Customized monthly packages to take you and your business to the next level via the next frontier - the Blogosphere, Web 2.0 and Social Networking. We can help you with web marketing, web design, web PR, organic search engine placement, sales optimization through LinkedIn and other online networks. We can help you with publishing books, e-books and design.

The Web 2.0 is the next big frontier and you want to be out there in it before your competition-The time to have a blog and/or strong web presence for your business is right now!

More than 80% of small businesses now have their own website, but when it comes to using the Internet Web 2.0 and specifically blogs, to reach out to customers faster, the percentage is far smaller.

Do you fit this statistic?

Learn how you can take your business to the next level using the Blogosphere and other
cutting-edge Internet Web 2.0 marketing tools.

Strengthen your customer base and bring new  prospects to you!
Below is a sampling of the scope of services we may assist with:

IDEATION

• Clarify blog's strategy, mission and target audience (with SEO in mind).
• Name your blog using select/target key search words in domain name.
• Assist in selection and execution of blogging software and hosting service.
• Review your online market/services opportunities via Google searches.
• Identify and prioritize initial key content, potential categories and overall direction.

IMPLEMENTATION

• Provide coaching and education on the back end of your blog and how to navigate and execute desired tasks.
• Share best practices on how to maximize your time spent creating content/postings.
• Get registered with Amazon, Google AdSense and other affiliate programs.

COMMERCIALIZATION

• Install affiliate's banners on blog's sidebar and promote/coach on understanding of basic HTML source coding for uploading additional banners in the future.
• Register your blog on select blog registry sites, directories, groups, and forums
• Identify top blogs/bloggers to introduce your blog to.
• Implement free detailed tracking analytics into the blog.
• Optimize RSS feed and an  email subscription system.
• Develop outstanding blog content/posts with our professional writing/research team.

OPTIMIZATION

• Help you develop press releases on sites such as PR WEB.
• Evaluate ongoing blog performance reporting through analytics.
• Explore seeding your articles on content sources/resources.
• Assist in trading links and getting links.
• Evaluate if paid directory listings would be of value and seek out examples for your industry.
• Provide ongoing support and assistance.

We are  coaches and consultants who can help with all of your internet marketing and business development needs. At present, we're focused on  Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.

We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO discovery over their competitors.

Contact us today for your consultation - derrick@businessbloggingconsultants.com

Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted.

Think of it this way - when the Internet and web development first started, it was this huge space
to post things to be read. There was no interaction. Web 2.0 is all about interaction! and sharing! and linking! It's social  now and everyone can play in the game! Everyone from IBM to my grandmother who lives  on a farm in Flint, Michigan!

Tim O'Reilly provided a compact definition of Web 2.0 in 2006:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them."

We are  presently focused  on business development and Web 2.0 strategies for clients utilizing all these new technologies (blogs, podcast, video podcast) and other social media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence. We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO discovery over their competitors. You really have to take advantage
of all the tools out there!


Helping You Build  Business Faster Online in a Web 2.0 World
   We are your business Marketing Doctors!

Michael Snell, Marketing Strategy, M.D.
Derrick Sorles, Business Strategy, M.D.

Your Business MDs