Should You Start a Business Blog?

This article ran recently at and has a lot of useful information.
The complete article can be found on their site.

“In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online, according to Technorati, a blog tracking firm. As of late January 2007, Technorati was tracking 63.2 million blogs.

This explosive growth raises the question: Should your small business start a blog? I believe you should, if for no other reason than to take advantage of an effective marketing tool. In a recent survey of business technology marketing executives by research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.

Why You Should Consider Blogging
Aside from generating new sales leads, blogging also offers the following potential benefits.

  • A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. You can communicate the strengths of your product or service, the expertise of your top executives and the breadth of your company’s experience in ways that traditional marketing and advertising don’t allow. This can help engender a better understanding of your company as well as inspire customer loyalty.
  • Because of its collaborative nature, a blog can help you gain insight into customers’ needs and interests. You can then use this information to develop new products or services or fine-tune existing ones.
  • A blog can make your company appear more “alive” and approachable. A website promoting your products or services is an essential marketing tool. But a blog, in effect, gives your company a personal voice, which also can help boost customer loyalty.
  • Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees. Also, blogs are often extremely easy to set up and update, with virtually no training required.

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