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You thought you were pretty hot when you had a website and paid someone $1000 to optimize it! So where is all the traffic? Weren’t they supposed to be pouring in? WRONG! While you were sleeping, the Web 2.0 effect has changed the whole ballgame. And the rules! The Internet user doesn’t just browse anymore, they can jump right in and play and create and manipulate data!

Tim O’Reilly provided a compact definition of Web 2.0 in 2006:

Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.


Perhaps the simple definition can be found in the word “you”. Time magazine summed it up best by making reference to the “you” in user generated content. Web 2.0 is basically all the platforms that give us this brave new user-powered interactive Internet, generally referred to as social media. YouTube, LinkedIn, MySpace, Flickr,, Wikipedia – these are all sites and tools you need to start spinning a web and connecting too. Or you can sit back and take another nap. It’s time to WAKE UP Rip Van Winkle!

So what are you going to do? First and foremost, start a blog with an RSS feed, on your site or along side your site. Blogging is where it’s at. It’s not just for geeks anymore. Businesses of all sizes have joined the blogosphere by the millions. They’re seeking to connect with customers, increase their credibility and grow their businesses. You have to be an expert of sorts to really SEO your website with proper tags. But guess what, just by starting a blog with an RSS feed, and placing keyword categories into your blog, you are in the game and the whole tagging system.

Get Googled better and faster. Join as many interactive sites as you can. Digg, MyBlogLog, BlogCatalog, Naymz, Squidoo. And of course, always link back to your sites in your posts and creations, in these user-created content havens. Become the spider! The more connections you have the more your own sites prosper.

Use interactive platforms on your sites. Create polls, membership forums, feedback forms, even allow user contributions. It’s all about being interactive. It’s about sharing, connecting, linking and spinning your own intricate web out into the Internet. You can’t just sit there on top of your static website and wait for people to come. Those days are GONE.

Derrick Sorles

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