The YELLOW PAGES just aren’t what they used to be. In most regions, a full page ad can run $20,000 per year! And now they are trying to convince people to advertise with them online. A friend of mine owns a tree service. He works back and fourth between 2 different states. The YELLOW PAGES quoted him $2,000 PER MONTH, to list him on their site and help him come up in searches! THAT’S OUTRAGEOUS. But people pay it.
I have had clients ask me, “Can the Internet really help me, if I just have a local business with local customers?” – The answer is ABSOLUTELY! Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results.
I have a client in Chicago who provides a very specialized service, locally. She had NO Web presence whatsoever. We helped her launch a blog, got her into some free directories and she is now coming up on Google page one organically (non-paid link references) in searches around her top keywords. She only gets 5-10 hits a day – but in 4 months, has attracted 10 new clients!
You can PULL people to a blog. It can attract readers organically. 60-90% (usually) of all blog traffic, usually comes in organically via keywords people type in to search relative to what your blogging about. They find YOU and are often ready to buy if you have what they are searching for. That’s the HUGE difference. That’s the beauty of blogs. It’s because they are written in a simpler code, it’s because Google and robots can read them faster and easier, it’s because search algorithms have gotten smarter! However, you have to understand how they work, the strategy behind a good publisher’s efforts, and what the search engines are looking for to win in the game of organic keyword search! And you have to provide information people are searching for.
Daniel Bower posted a great article at Wordtracker, Five Tips To Maximise The Long Tail Of Local Search. He says,” Local search presents huge long tail opportunities; the range of keywords, and the variations of those keywords that can land someone on your page are vast. Take for example our site welovelocal.com. In the short term after our launch, 96% of non-paid keywords had just a single visit.”
He also points out the benefits of review sites,” It goes without saying that a business owner/marketer should ensure they have maximum visibility in the various review sites and local business directories.
In the US these sites include Yelp, Insider Pages and Angie’s Lists, but also the much smaller sites such as the excellent Lawrence.com. These sites provide an invaluable source of local data which can help you research fresh keywords. Spend time examining the way they are structured, the terminology they use and, where possible, the language used in the reviews.
Research from Hitwise earlier this month reported that small businesses rely on search engines now more than ever before – it’s a trend that is only going to increase as SMEs see the lead potential of local search. It’s yet another reason to hone your local keyword research skills.”
With the right tools and getting started on the right foot, it’s EASY to attract new eyes and potential new customers to your business via Social Media!
Article Update 3/15/10: Here are links to 3 excellent examples of us recently helping clients leverage a blog as a helpful tips/newsletter or online magazine to get them found organically by search engines for new prospects using local keyword searches related to the business, products and/or services they provide ~ ~ ~
Goode Plumbing Tips
Face Reflections Blog
Derrick Sorles and Michael Snell – We Help “Pull” New Business To You!
Your Business MD’s– Business Blog Consultants -Web 2.0 Consultants and Strategists
Business Blog Consultants and Web 2.0 StrategistsWe are your Online Internet Marketing Business MD's, Michael Snell and Derrick Sorles! Welcome to our site! We prescribe Internet solutions that will "pull" new business and opportunities to you.
Our emphasis is on helping clients accelerate Web traffic and Internet visibility using a combination of Web 2.0 strategies, internet marketing, new media ~ social networking and cutting-edge blogging best practices to exponentially grow their "Web Presence.". We provide business blog consulting and comprehensive Web 2.0 strategies for new online business opportunities. We conceptualize marketing and social media strategies for the continuous development of our clients.
Is your website a glorified business card? Are you even being "found" by search engines? We specialize in strategic planning and implementation around leveraging the endless opportunities to take your business to the next level via Web 2.0.
Increase exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there.
Be in the know! The cheese is being moved ALL THE TIME! We are focused at present on business development strategies, complete Internet marketing and Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media and new media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.
DON'T GET TAKEN! We are experts and have the data to prove it. We have many satisfied clients that will tell you our systems WORK!
We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO ~ organic keyword search discovery over their competitors. Our goal is to get clients to come up on top in an organic search listing for their respective search terms like "BEST FLORIST CHICAGO" or "CHICAGO FINANCIAL EXPERTS" or "HEALTH AND WELLNESS EXPERT."
We have helped many clients get on Google Page 1 organically, and have demonstrated success stories and case studies available for review. Since 2005, we have logged over 20,000 hours of Internet work and research. Our sites are in the top 1% of all blog sites worldwide. On the Web, it doesn't only matter how good you are at what you do-its how many people know about it and can find you through search.
Let us put our expertise to work for you! We can be your mentor. We have BEEN THERE and DONE THAT. We can guide you because we know the terrain, the pitfalls and the challenges. We know what to do - and more importantly, what NOT to do! We can save you valuable time and teach you what we have already learned and figured out.
We utilize this "blog" as a marketing tool and do not post to it regularly. It serves as our marketing brochure. Please visit the blogroll links below to see our most active sites!
Contact us at (773)878-5323
Visit Our Business Blogging and Web 2.0 Strategies BlogWe utilize this "blog" as a marketing tool and do not post to it daily or weekly - only as we find articles that pertain to the benefits of the services we offer.
It serves as a "website" and as our "marketing brochure".
Our main blog is
Business Blogging Tips
Clients/Blogs We Are Working With…
Blogs We Read & Recommend
GoDaddy The #1 Place For Domains and Hosting
Mercy For Animals
Copyright 2007-2014This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Blog Development Consulting Provided by Michael Snell and Derrick Sorles ~ YourBusinessMD's