Seth Godin – Meatball Sundae – Is Your Marketing Out Of Sync?




SETH GODINS NEW BOOK,
 Meatball Sundae: Is Your Marketing out of Sync? 
is  a must for people still not convinced about the power of the Internet.

 And Rachelle Money from
WORDTRACKER did an interview with him
.


A couple key things Seth pointed out were:


“Newspapers are going to go out of business in the next ten years all around the world. There are two problems in the United States newspaper industry. One is that you make a living from cutting down lots of trees, making the paper and hiring trucks to deliver the newspapers to stores. That’s not how information travels anymore.”


“The second problem is that newspapers make their money from classified ads. Now those ads work better and cost less online so I think there’s no question that there will be organizations like newspapers, but they’re not going to be in paper form. The sooner that people who make newspapers realize that and get into a different business the happier they’re going to be. They need to concentrate all their efforts online.” 

    
We tell clients this all the time. MOST print advertising, including the YELLOW PAGES, is a waste of money these days. Would you rather spend $1000 on ad that is gone in  month? Or spend $1000 online, where that ad can live on indefinitely?

Seth also comments on the speed of SEO – “


“My position is that the clients are the problem, not the consultants. That’s because they want shortcuts, not hard work. The best SEO is great content. Don’t do that and you don’t get much.”

The Web 2.0 has powerful tools to help someone be found online. But it takes time. It does not happen overnight, usually. You have to build the temple….and then  they will come! It’s like planting seeds in the garden. It takes time for the seeds to fully grow and develop.



Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.


Derrick Sorles and Michael Snell – We Help “Pull”  New Business To You!
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