5 Big Blog Mistakes – And Avoiding Them


Over the last 2 years we have come into contact with numerous people who wanted to start a blog and most never did. Or they did, and got off on the wrong foot, abandoned the blog, or they had unrealistic expectations about what the blog might deliver in the short-term from an SEO perspective and were frustrated.

We have been doing this for over 2 years now and have launched about 25 blogs. We have made many mistakes along the way and therefore, also have learned a lot. And continue to learn every day as this business changes. Eventually, all of our blogs have ended up on Page One of Google for organic, primary and numerous secondary key word searches…

Here are some of the most common blog mistakes we’ve seen –

1. Never actually starting one! I have  3 friends and  5 clients  that have been talking about launching blog for a year now! Do they realize, if they had in fact launched their blog one year ago, where they would be today??? Just DO IT already!

2. Using Subdomains.  We are not a big fan of hosting your site somewhere that has to use a subdomain. (ie  typepad, blogspot). If it’s personal, that’s fine. But for anything business related, where you hope to get search engine lift, we do not recommend it. – Buy a domain and use it. In fact, buy a few domains. If you don’t buy it and you don’t own it , it’s  not yours.  So www.worldsbestflorist.typepad.com  really belongs to typepad. Plus, you deprive yourself of potential search engine lift by hosting your site with subdomains.

3. Design. DO NOT get caught up on design. Blogs are about words, not design. Blogs are all about the content. And that content is indexed by search engines. You can be one page one with the the most awful looking blog out there! Search engines do not care about flash and design. Blogs are about simplicity. That’s why search engines like blogs more than websites.

4. Expecting too much too soon. The first 90 days are about  building “the temple.” Most directories won’t even let you list with them until you are 90 days old or have more than 36 posts. Don’t even try to get traffic or build traffic the first few months. It’s all about planting the seeds, building the temple, and then traffic will come!

5. Making Money. Every month I have clients that want to start a blog to make “some extra passive revenue.” MOST blogs do not make a dime! At least the first year or two. Once you get a page rank of 5 or 6, in about 18 months to 24 months, then maybe, you can start to monetize your blog. Sure you can put Google AdSense on your blog. And make about 25 cents per month. If you are  lucky! The focus should be on building the blog. Build a following. Positioning yourself as the expert in your area of expertise. If you do it right, you will come up in searches and be found by new readers and potential new customers!

Derrick Sorles and Michael Snell – We Help “Pull”  New Business To You!
Your Business MD’s– Business Blog Consultants -Web 2.0  Consultant and Strategists 

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