CONTENT is an Attraction Strategy - It's SEO and SEM
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We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers. The problem is, it is off the radar screeen of the search engines. You have got to take all the content you already are using and allow the search engines to find it! Thus attracting new customers. Let the whole world in on what you are talking about!
We live in the age of search. Everyone is online searching for something. Products, information, answers to questions...your content needs to found by the search engines and put into the hands of potential customers. It's a simple as that! It becomes search engine optimization for your keywords and search engine marketing to attract new customers.
Content is an attraction stragey. You "push" your newsletter out to people asking them to read it. You "push" your website address in front of people, in the hopes they will read it. What you want to do is strategically place your content online, on blogs, in social media, to "pull" new eyes to your business.
Attraction marketing is the new phrase for an old idea that has re-emerged as a hot new strategy for online selling. Attraction marketing is the ability to literally have people pursuing you rather then you pursuing them.
Attraction Marketing is a new marketing category, a hybrid cross between public relations and journalism.
You can provide valuable information to your customers. The more helpful and valuable your information is the greater the chance those customers will purchase from you. This is the finest form of advertising yourself and PR for your business .
Good content will attract prospects to you by positioning yourself as an expert!
Derrick Sorles and Michael Snell - We Help "Pull" New Business To You!
Your Business MD's- Business Blog Consultants -Web 2.0 Consultants and Strategists
I am new in the field of SEO. But many of my friends thought that it has no future at all. Though they are web designers. But as i read many articles online and i think that this field has a very bright future. I know web designing and want to progress here. How could i be able to know that i am going in the right direction ?s
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Well there are 2 things here:
I think your friends are pretty right...SEO on a Web 1.0 website, I think, is a waste of dollars.
However, I have proven case studies the SEO on a Web 2.0 website (like a blog) does work consistently. If a blog is set up properly and optimized, and the posts are produced properly and optimized, the blog will rank high and generate new traffic fo a business. A website usuaully cannot attract the organic search that a blogsite can. But it has to be done right. We have invested 3 years and 10,000 hours working in this sand box and seen some amazing results!
Derrick Sorles
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thanks for sharing the vital information.
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Hi,
Nice article to expose the hidden techniques of SEO and SEM and it gonna be so grateful to know such techniques!
Thanks for the info....
HarryDcousta
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Hi,
Every business entrepreneur is always wanting to generate its maximum sale and bring high concentration in satisfying their consumers.then the effort to generate the high consumer satisfaction is preferable to me!
HarryDcousta
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I have been reading a lot of stuff about it. but it is different presented, i loved to read this. keep it up.
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Hi,
Really i am impressed from this post....the person who create this post he is a great human..thanks for shared this with us.i found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article
Max Sullivan
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hey nice post, that is so helpful, interesting and informative post. keep it up.
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