I subscribe to Barbara Payne’s newsletter for Really Good Freelance Writer. This week she had a great article that really hits the nail on the head about the value of blogs for businesses as well as some great statistics! She graciously allowed me to reprint the piece here – but stop by her site – she has a lot of great info and provides a great service!
Still have doubts about blogging for your business?
Guys, it is not a fad. It’s an integral part of the new way of being in the global marketplace.
Whatever terms you use, “Web 2.0” “social networking” “new media” etc., the fact is a blog is part of the new approach to marketing. It gives you a new and powerful way to engage with your prospects and customers. An opportunity to build a personal—albeit virtual—relationship with them at a low cost. Even if you hire a professional blog writer—which you should definitely do if you can’t find time yourself and/or don’t have a staff member who has the skill and can devote the time—the cost, compared to advertising and other methods of reaching prospects is breathtakingly minimal.
Some statistics from a survey of over 2500 Internet users (in Germany, where the corporate blogging phenomenon is only just beginning):
1 out of every 10 Internet users reads blogs
91% of blog readers expect fast responses to questions and comments in enterprise blogs
90% feel blogs should clearly differentiate commercial from non-commercial content.
54% of blog readers form their opinions about products/companies on the basis of blogs.
51% of blog readers visit product and/or corporate sites as a result of reading blogs.
58% of blog readers read them to find news and information they can’t find otherwise.
57% of them are interested in the personal opinions of the authors.
Keep in mind that one thing people are endlessly fascinated by is other people. That’s why it’s so important to have a personal voice in the blog. And even if you’re reporting on something they could find elsewhere on the Internet—there is theoretically “nothing new under the sun”—your post becomes unique when you express your personal feeling about an event, a trend, a circumstance, or a story.
Don’t worry about how many numbers of readers you have.
Don’t worry if you don’t get comments.
Don’t ask for a financial ROI on your blog—it’s not a sales tool.
It’s credibility. It’s a credential for your knowledge and your expertise.
It’s the True Voice® of your company.
And it’s going to pull new eyes to your business, through search!
Really Good Freelance Writer – sign up for the newsletter!
Business Blog Consultants and Web 2.0 StrategistsWe are your Online Internet Marketing Business MD's, Michael Snell and Derrick Sorles! Welcome to our site! We prescribe Internet solutions that will "pull" new business and opportunities to you.
Our emphasis is on helping clients accelerate Web traffic and Internet visibility using a combination of Web 2.0 strategies, internet marketing, new media ~ social networking and cutting-edge blogging best practices to exponentially grow their "Web Presence.". We provide business blog consulting and comprehensive Web 2.0 strategies for new online business opportunities. We conceptualize marketing and social media strategies for the continuous development of our clients.
Is your website a glorified business card? Are you even being "found" by search engines? We specialize in strategic planning and implementation around leveraging the endless opportunities to take your business to the next level via Web 2.0.
Increase exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there.
Be in the know! The cheese is being moved ALL THE TIME! We are focused at present on business development strategies, complete Internet marketing and Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media and new media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.
DON'T GET TAKEN! We are experts and have the data to prove it. We have many satisfied clients that will tell you our systems WORK!
We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO ~ organic keyword search discovery over their competitors. Our goal is to get clients to come up on top in an organic search listing for their respective search terms like "BEST FLORIST CHICAGO" or "CHICAGO FINANCIAL EXPERTS" or "HEALTH AND WELLNESS EXPERT."
We have helped many clients get on Google Page 1 organically, and have demonstrated success stories and case studies available for review. Since 2005, we have logged over 20,000 hours of Internet work and research. Our sites are in the top 1% of all blog sites worldwide. On the Web, it doesn't only matter how good you are at what you do-its how many people know about it and can find you through search.
Let us put our expertise to work for you! We can be your mentor. We have BEEN THERE and DONE THAT. We can guide you because we know the terrain, the pitfalls and the challenges. We know what to do - and more importantly, what NOT to do! We can save you valuable time and teach you what we have already learned and figured out.
We utilize this "blog" as a marketing tool and do not post to it regularly. It serves as our marketing brochure. Please visit the blogroll links below to see our most active sites!
Contact us at (773)878-5323
Visit Our Business Blogging and Web 2.0 Strategies BlogWe utilize this "blog" as a marketing tool and do not post to it daily or weekly - only as we find articles that pertain to the benefits of the services we offer.
It serves as a "website" and as our "marketing brochure".
Our main blog is
Business Blogging Tips
Clients/Blogs We Are Working With…
Blogs We Read & Recommend
GoDaddy The #1 Place For Domains and Hosting
Mercy For Animals
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Blog Development Consulting Provided by Michael Snell and Derrick Sorles ~ YourBusinessMD's