What is a BLOG Anyway?

A BLOG IS THE  MOST MISUNDERSTOOD
AND UNDER-UTILIZED TOOL
IN THIS WEB 2.0 WORLD!

I gave a seminar the other day and amongst the audience, there was a lot of confusion around blogs, exactly what they are and what they can do. 

Let me try to clarify….

A blog  can be  a personal diary.

A daily pulpit.

A collaborative space to build conversation and community.
 
A political soapbox.

A breaking-news outlet.
 
A collection of links.

Your own private thoughts.

Memos to the world.

A new marketing tool.

 

An online magazine.

Your blog is whatever you want it to be. There are millions of them, in all shapes and
sizes, and there are no real rules.

In simple terms, a blog (short for “weblog”) is a website, where you can write stuff, or post stuff (text, art, photos, video, etc) on an ongoing basis. You can add to it as little as or as much as you want to.
 
Where most websites are more static, and rarely updated, a blog can be more like an “online magazine” or newsletter to the world. Always changing. Always growing. New stuff shows up at the top, so your visitors can read what’s new.
Then they comment on it or link to it or email you. Or not.

Blogs have reshaped the Web, impacted politics, shaken up journalism, and enabled millions of people to   have a voice and connect with others.

Merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact,  research “Lead Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic and leads.

A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your industry and allows you to earn people’s trust. In this ebook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing channel.

Businesses are now learning how to use a “blog” as a marketing tool. They are much more powerful than a website, and much more seach engine friendly, than a basic website. Websites just sit there. You have to promote them. You have to PUSH people to them. Blogs on the other hand PULL people to you through organic keyword search.  People who are “Google-ing” looking for the information, ideas, products, and services that your talking about on your blog!

You might look at the front page of a blog and think that there is not much
to them. A few recent entries, some links to other sites and not much else.
However, look at the sidebar for the archives. The author only displays “X”  amount of entries.
Then the information is archived. So it hold hundreds of pages of information.

A blog is simply and new and improved website! You don’t need to be an IT person or understand complicated code to have one. They are super user friendly and search engines LOVE THEM.

Hope that helps!

Web 2.0  Consultants and Strategists 

Derrick Sorles and Michael Snell – We Help “Pull”  New Business To You!
           
Your Business MD’s – Business Blog Consultants & Internet Marketers

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