I had a conversation with a client today and she was very proud to tell me that she spent $3000 on some SEO work which included making her meta tags very robust. Yet, her website still comes up on page 26 for her keywords!
It is the belief of many, that Google places very little value, if any, on Meta tags. Again, this is why blogs can give you more lift and better rankings.
Google looks at the title, the anchor text of your links, the keywords used in your content, and proper use of tags in a blog. All of these components, done properly and consistently, will raise you to the top of the search engines! GUARANTEED.
Quit wasting money on SEO for your website. Anyone can load up a website with a ton of meta tags. But Google is looking for relevance and consistency.
Despite the claims of some SEO companies and many people who have read a forum post about SEO so understand better than anyone how to SEO a website, the keywords meta tag is not used by Google as a part of its ranking algorithm… not even a tiny bit! People have abused keyword meta tags, so now Google basically ignores them.
Google even blogged about its disinterest in the keywords meta tag here on its Webmaster Tools blog, together with a video showing little Google cares about the keywords meta tag. – There is a lot of valuable info actually in the Free Google Webmaster Tools, under Guidelines.
You should read it.
Business Blog Consulting, Web 2.0 and Social Media Strategists