Is your website a glorified business card?
Are you even being “found” by search engines?
How much traffic do you get?
How do people find your website and what keywords do they use?
I met someone last year that is a great example of not knowing what to do to promote their business in this new Web 2.0 information age. Liz Stapleton. She is an expert electrologist here in Chicago. (And she was written up recently in the Chicago Tribune about her blog.)
Liz had a good website – called www. facereflections. com – but she made mistake number 1….a bad name. At least one of your main keywords, should be in your domain. When you open the Yellow Pages (does anyone use those doorstops anymore?) or when you search online, if you don’t know the name of the business you are looking for, you look through the category for what you need. You would look under electrolysis – or electrologist – and probably look in your area. So I would search for CHICAGO ELECTROLYSIS or CHICAGO ELECTROLOGY. – I like to search for “Best” when I search. I will search for BEST CHICAGO PIZZA. BEST DIVORCE ATTORNEY CHICAGO. BEST GAY TRAVEL. BEST BLOG CONSULTANT. And I usually only look through the first couple pages of Google and find what I need.
After hearing me speak about the possibilities of blogging and how it can attract new customers, Liz had me help her set up a blog. Step one was the name. For ease of remembering for her clients, since her main site was www.facereflections.com – she bought the domain www.facereflectionsblog.com – this has no search engine pull but would be easy for people to remember.
For her main domain she chose 2 with great keywords –
www.bestchicagoelectrolysis.com and she also bought www.bestchicagohairremoval.com
So all three of the domains are used for the one blog.
Webistes are usually good selling tools. They describe your services, prices, location, hours, and all of the basics. A brochure of your services. Sometimes companies will post some descriptive articles on their website. Or maybe they send out e-mail newsletters to exisiting clients. This is usually a good starting point for your content development.
A lot of clients ask “What am I going to blog about?” The answer: INFORMATION. What would someone be looking for, that could lead them to you. In Liz’s case, THE BIG MYTH ABOUT LASER HAIR HAIR REMOVAL, PERMANENT HAIR REMOVAL, TRANSGENEDER HAIR ISSUES….Content is the attraction strategy. You are going to post information people are looking for you. The blog becomes your online newsletter. Your own little magazine. And you can post as often or as little as you want. However, think of it as a huge mall in the middle of nowhere, when you first set it up. Each time you post something, you are a creating a new road that leads people to you mall. Put up 10 posts, you have 10 roads leading to you. Put up 100 posts, you now have 100 roads leading to you. The more roads you build, the more ways search engines can index your information and lead people to you.
Not every reader of your information will be your client. If your services are local, of course only local readers can be your client. If your product or services are not localized, then the world is your market. Liz currently gets about 20-30 hits a day – and most of that traffic is coming in by way of Google searches around her keywords and what she posts about. Pure organic traffic. She is “pulling” people to her, 24 hours a day. In the last 3 months, 10 new clients have come to her through her blog and hired her!
Out of those 20-30 hits, which equals about 700-800 a month, she has readers in 78 countries! Most of the readers are in the United States, and a lot of hits come from the Chicago area, but is reaching a worldwide audience. As a blog grows, you can develop an audience. People who look to you as the expert. They may not be a client today, but they could be tomorrow. Or maybe they work with a group who might hire you to speak at an event. Or maybe publisher will find your site and think your posts are terrific and offer you a book deal! The possibilities are endless. Blogs blow away websites, print advertising, direct mail and even radio and TV advertising! Today the Internet has become the ultimate place to accelerate the flow of relevant information and the fastest growing form of media.
When you Google “chicago electrolysis” there are 2500 entries – Liz is on Page one!
When you Google “health and wellness expert” – there are 6200 entries, our client,
Dr. Gaziano is one page one with his blog www.feelgoodhealthnow.com
When you Google “gay travel” – there over 1,500,000 entries! And our site is on page one!
Is your website on page one, around your keywords? Probably not.
So why aren’t you blogging??
Derrick Sorles and Michael Snell – We Help “Pull” New Business To You!
Your Business MD’s- Business Blog Consultants -Web 2.0 Consultants and Strategists
Business Blog Consultants and Web 2.0 StrategistsWe are your Online Internet Marketing Business MD's, Michael Snell and Derrick Sorles! Welcome to our site! We prescribe Internet solutions that will "pull" new business and opportunities to you.
Our emphasis is on helping clients accelerate Web traffic and Internet visibility using a combination of Web 2.0 strategies, internet marketing, new media ~ social networking and cutting-edge blogging best practices to exponentially grow their "Web Presence.". We provide business blog consulting and comprehensive Web 2.0 strategies for new online business opportunities. We conceptualize marketing and social media strategies for the continuous development of our clients.
Is your website a glorified business card? Are you even being "found" by search engines? We specialize in strategic planning and implementation around leveraging the endless opportunities to take your business to the next level via Web 2.0.
Increase exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there.
Be in the know! The cheese is being moved ALL THE TIME! We are focused at present on business development strategies, complete Internet marketing and Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media and new media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.
DON'T GET TAKEN! We are experts and have the data to prove it. We have many satisfied clients that will tell you our systems WORK!
We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO ~ organic keyword search discovery over their competitors. Our goal is to get clients to come up on top in an organic search listing for their respective search terms like "BEST FLORIST CHICAGO" or "CHICAGO FINANCIAL EXPERTS" or "HEALTH AND WELLNESS EXPERT."
We have helped many clients get on Google Page 1 organically, and have demonstrated success stories and case studies available for review. Since 2005, we have logged over 20,000 hours of Internet work and research. Our sites are in the top 1% of all blog sites worldwide. On the Web, it doesn't only matter how good you are at what you do-its how many people know about it and can find you through search.
Let us put our expertise to work for you! We can be your mentor. We have BEEN THERE and DONE THAT. We can guide you because we know the terrain, the pitfalls and the challenges. We know what to do - and more importantly, what NOT to do! We can save you valuable time and teach you what we have already learned and figured out.
We utilize this "blog" as a marketing tool and do not post to it regularly. It serves as our marketing brochure. Please visit the blogroll links below to see our most active sites!
Contact us at (773)878-5323
Visit Our Business Blogging and Web 2.0 Strategies BlogWe utilize this "blog" as a marketing tool and do not post to it daily or weekly - only as we find articles that pertain to the benefits of the services we offer.
It serves as a "website" and as our "marketing brochure".
Our main blog is
Business Blogging Tips
Clients/Blogs We Are Working With…
Blogs We Read & RecommendAlister Cameron
Business Blogging Tips
Chris Brogan - Social Media Expert
Chris Garrett The Business of Blogging
David Dalka Marketing Management Business Strategy
Katie Paine PR Measurement
Know More Media
Liz Strauss - Successful-Blog
The Long Tail
GoDaddy The #1 Place For Domains and Hosting
Mercy For Animals
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