Category Archives: Web 2.0

What is a BLOG Anyway?

A BLOG IS THE  MOST MISUNDERSTOOD AND UNDER-UTILIZED TOOL IN THIS WEB 2.0 WORLD! I gave a seminar the other day and amongst the audience, there was a lot of confusion around blogs, exactly what they are and what they … Continue reading

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Blogging, Social Media Marketing, Web 2.0 – This is the New Frontier – Don’t get Left in the Dust!

Do you ever feel like you are banging your head against a  brick wall? For nearly  three years now, we have been preaching the  amazing benefits of blogging, social media marketing and web 2.0 strategies. A few weeks ago, Entrepreneur said, ” … Continue reading

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Still Have Doubts about Blogging for your Business?

I subscribe to Barbara Payne’s newsletter for Really Good Freelance Writer. This week she had a great article that really hits the nail on the head about the value of blogs for businesses as well as some great statistics! She … Continue reading

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What is Social Media and Do I Need To Use It For My Business?

You have a website!          Great!You started a blog!           Awesome!Now what? Are you playing the Web 2.0 sandbox of Social Media???Launching and maintaining a blog takes a lot of work just to keep up on posting. But you really … Continue reading

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CONTENT is an Attraction Strategy – It’s SEO and SEM

We get clients all the time, who already produce a successful newsletter and send it out to hundreds of exisiting customers.  The problem is, it is off the radar screeen of the search engines. You have got to take all … Continue reading

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The ROI on Blogging, Web 2.0 and Social Media – It’s all About Search! Can You be Found?

Blogging, Web 2.0 and social media must be examined very differently when it comes to return on investment. A blog account and domain is usually less than $50 a year, plus your staff time. If bring 5000 new eyes to … Continue reading

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There is a Lot More to Publishing a Blog Than Just Throwing Up Some Posts

We had a potential client call us the other day that had an idea. He had heard you could make great money by setting up  a blog and using things like Google Adsense and Amazon. So he wanted to launch … Continue reading

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Crystal Ball 2.0 – Advertising Age Asks What’s Hot and What’s Next?

AA asked the bloggers on the Power 150 blog-ranking index to tell  what technology marketers should be paying most attention to in 2008. Here’s  some of what they said and things that we have been preaching!  Andy Wibbels – Findability AndyWibbels.com … Continue reading

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Seth Godin – Meatball Sundae – Is Your Marketing Out Of Sync?

SETH GODINS NEW BOOK, Meatball Sundae: Is Your Marketing out of Sync? is  a must for people still not convinced about the power of the Internet. And Rachelle Money from WORDTRACKER did an interview with him. A couple key things Seth pointed out were:“Newspapers are … Continue reading

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Derrick Sorles on Voice America Internet Radio Speaking on Web 2.0

This past week I got a call from  VOICE AMERICA Internet Radio. They found us through a Google search and invited me to be on their show.The topic was “Coaching Success with Web 2.0″. Web 2.0 has changed the way … Continue reading

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