Blogging, Web 2.0 and social media must be examined very differently when it comes to return on investment. A blog account and domain is usually less than $50 a year, plus your staff time. If bring 5000 new eyes to your business, is it worth it? If you get 5 new clients, is it worth it? If even a few customers are helped as a result – the cost is cheap!
Katie Paine is an expert on blog ROI. And she was quoted in Paul Gillins The New Influencers. She is a vetran public relations executive and has spent the last fifteen years researching, writing and speaking on the topic of measuring the value of public relations and social media investments. She believes nearly everything online is measurable; it’s just a matter of choosing what to measure.
We always say, and she agrees, blogging and social media marketing is a competitive necessity and can be a competitive advantage. If you are not out there building new networks and webs, chances are your competitor already is. If he is not, great! You get the first mover advantage. If he is, you can catch up.
Paine has said for her own business, she likes to monitor click-throughs from her blog, to her website. We also monitor very closely performance on Google key search terms and the traffic those bring in. Good search performance is money in the bank. If you can “own” your keywords, that’s a huge ROI, that isn’t quickly translated to dollars, but will, eventually.
It’s all about search. We say it time and time again. Can you be “found” easily online. Are you coming up in keyword searches. Search is the best thing that ever happened for small business. Many companies can not afford costly pay-per-click campaigns around certain keywords. However, through blogging and Web 2.0 strategies you can come up in the same searches and reach an international audience for much less.
We had a client recently spend $5000 with us. Within 90 days he had traffic, owned 4 of 6 keywords on Page One Google, AND he got a new client for $4000! THAT’S HUGE ROI! That DOES NOT usually happen. We usually caution clients to view their investment and ROI over a one year period. It takes time to plant all the seeds and watch them grow. But the return is that people have so many new channels to find you and your services – besides just 1 static website.
Remember, it’s all about SEARCH! Can you be found?
Derrick Sorles and Michael Snell – We Help “Pull” New Business To You!
Your Business MD’s– Business Blog Consultants -Web 2.0 Consultants and Strategists
Business Blog Consultants and Web 2.0 StrategistsWe are your Online Internet Marketing Business MD's, Michael Snell and Derrick Sorles! Welcome to our site! We prescribe Internet solutions that will "pull" new business and opportunities to you.
Our emphasis is on helping clients accelerate Web traffic and Internet visibility using a combination of Web 2.0 strategies, internet marketing, new media ~ social networking and cutting-edge blogging best practices to exponentially grow their "Web Presence.". We provide business blog consulting and comprehensive Web 2.0 strategies for new online business opportunities. We conceptualize marketing and social media strategies for the continuous development of our clients.
Is your website a glorified business card? Are you even being "found" by search engines? We specialize in strategic planning and implementation around leveraging the endless opportunities to take your business to the next level via Web 2.0.
Increase exposure for you and your company while establishing your organization as the "experts" in your industry. Blogs and most Web 2.0 tools are the most misunderstood and under-utilized marketing resources out there.
Be in the know! The cheese is being moved ALL THE TIME! We are focused at present on business development strategies, complete Internet marketing and Web 2.0 strategies for clients utilizing new technologies (blogs, podcast, video podcast) and other social media and new media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence.
DON'T GET TAKEN! We are experts and have the data to prove it. We have many satisfied clients that will tell you our systems WORK!
We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO ~ organic keyword search discovery over their competitors. Our goal is to get clients to come up on top in an organic search listing for their respective search terms like "BEST FLORIST CHICAGO" or "CHICAGO FINANCIAL EXPERTS" or "HEALTH AND WELLNESS EXPERT."
We have helped many clients get on Google Page 1 organically, and have demonstrated success stories and case studies available for review. Since 2005, we have logged over 20,000 hours of Internet work and research. Our sites are in the top 1% of all blog sites worldwide. On the Web, it doesn't only matter how good you are at what you do-its how many people know about it and can find you through search.
Let us put our expertise to work for you! We can be your mentor. We have BEEN THERE and DONE THAT. We can guide you because we know the terrain, the pitfalls and the challenges. We know what to do - and more importantly, what NOT to do! We can save you valuable time and teach you what we have already learned and figured out.
We utilize this "blog" as a marketing tool and do not post to it regularly. It serves as our marketing brochure. Please visit the blogroll links below to see our most active sites!
Contact us at (773)878-5323
Visit Our Business Blogging and Web 2.0 Strategies BlogWe utilize this "blog" as a marketing tool and do not post to it daily or weekly - only as we find articles that pertain to the benefits of the services we offer.
It serves as a "website" and as our "marketing brochure".
Our main blog is
Business Blogging Tips
Clients/Blogs We Are Working With…
Blogs We Read & Recommend
GoDaddy The #1 Place For Domains and Hosting
Mercy For Animals
Copyright 2007-2014This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Blog Development Consulting Provided by Michael Snell and Derrick Sorles ~ YourBusinessMD's